A Google Business Profile is a free tool provided by Google that allows businesses to manage their online presence on Google. With a Google Business Profile, businesses can provide customers with important information about their business, including their hours of operation, contact information, and address. This information appears on Google Maps, Google Search, and other Google services.

In addition to providing basic information about a business, a Google Business Profile allows businesses to post updates, photos, and videos. This can help businesses to engage with customers and showcase their products or services. A Google Business Profile also allows customers to leave reviews of the business, which can help other potential customers make informed decisions about whether to do business with the company.

To create a Google Business Profile, businesses need to sign up for Google My Business. Once they have signed up, they can verify their business information and start managing their profile. It’s important to keep the information on a Google Business Profile up-to-date, as this can help potential customers find the business and learn more about it.