Here are some of the key trends in SEO that are expected to impact search engine optimization in 2023:

Voice search optimization: With the increasing popularity of voice assistants like Amazon Alexa and Google Home, voice search optimization will become increasingly important.

Artificial Intelligence and Machine Learning: AI and ML algorithms will play a larger role in search engines, so SEO will have to adapt to these changes.

Mobile-first indexing: With more and more people using mobile devices to search the web, mobile-first indexing will become increasingly important.

Page experience: Google has announced that page experience will be a ranking factor in 2023, so website owners should focus on providing a good user experience for their visitors.

Core Web Vitals: These metrics will become more important for SEO and will have a direct impact on search rankings.

Video content: Video content will continue to grow in popularity and will play a larger role in SEO, as well as overall digital marketing strategies.

Local SEO: Local SEO will continue to be important for businesses targeting specific geographic locations, as search engines aim to provide relevant, local results to users.

These are some of the trends that are likely to impact SEO in 2023, but it’s important to note that search engines are constantly evolving and new trends may emerge.