Breadcrumbs in internet terms are the name for the hierarchical site navigation links that are often used on web pages. Here’s an example: “You are here: Home > Category > Sub category > Page”.

In recent weeks, Google has displayed breadcrumbs in some web site rankings.

If Google displays breadcrumbs for your website then you basically have more links on Google’s result page. Each page in the breadcrumbs line has its own link.

If your web page is listed with breadcrumbs in the results then it is more likely that the searcher will come to the right page on your website and that you will get a sale.

If you want Google to display breadcrumbs for your website, you have to use this style of navigation on your web pages. That means that you must have a set of category links on your website that reflects your website hierarchy.

Keep in mind changing your navigation could affect any rankings you have now. It’s best to focus on improving where you currently rank first before worrying about breadcrumbs on Google.

This entry was posted on Tuesday, February 9th, 2010 at 11:47 am and is filed under Google, Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.