As we approach the final month of summer, many web site owners are looking forward to the 4th quarter stretch; especially the holidays.  With gas prices out of control, many consumers are expected to shop online more than ever this season.

Now is the time to review your marketing strategy for the upcoming months. Marketing in the online world consists of a variety of factors including search engine rankings, pay per click advertising, email newsletters and the web site’s overall design and layout.

Here are some basic tips to consider for your online business:

•    Good Keywords- Is your web site optimized for the right keywords; those that visitors will search for to buy your products or services?

•    Search Engine Rankings- How does your site currently rank among Google, YAHOO, and MSN?

•    Pay Per Click Advertising- If you’re currently using pay per click marketing (Google AdWords,   YAHOO Search Marketing, MSN AdCenter, ASK, etc) make sure you are tracking your ads properly. Are they converting into sales or leads? Are you paying too much for keywords not related to your business? Should you be advertising locally rather than nationally? Need info on Pay Per Click? Click Here.

•    Web Site Design- How does your current web site look?  Does everything work properly? No broken links, missing images, misaligned text? Make sure the site is presentable to your customers.

•    Does your web site provide helpful information for your visitors? How are your prices compared to others in your industry? What offers can you provide for the holidays- Tax-free shopping? Reduced or free shipping offers? Buy 1 Get 1 offers, Coupons, Etc?

This entry was posted on Monday, August 4th, 2008 at 5:53 am and is filed under Search Engine Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.