Whether your launching your brand new web site, or trying to increase current business from the web, you should be using both pay per click (PPC) and search engine optimization (SEO) in your internet marketing plan.

Why both? Quite simply they can compliment each other. Pay Per Click is a fast, very controlable form of internet marketing. Search Engine Optimization is a viable, must needed method to promote your site ‘organically’ in Google, Yahoo, MSN and so-on.

Search engine optimization takes time. If you are a brand new site, consider a good 6 months to a year (yes that long) to really start seeing some good ranking results on the search engines. While you build up your organic SEO, you can have Pay Per Click in place helping you bring in leads by promoting sales, offers, specific products and services. Pay Per Click can literally turn on within a day, use a very specific budget (monthly, daily, etc), track results to and from your web site and even be geographically or industry targeted.

As your organic side of internet marketing grows, consider slowing down the pay per click side. For example, if you have a great keyword ranking in the top 10 positions of Google (the left hand side of their search engine), then you may want to scale back on the paid version of this keyword to save money. The beauty of this is simple testing, re-testing and reviewing your campaigns to see what works, what’s already ranking and what can be removed to save you on marketing costs.

This entry was posted on Friday, November 9th, 2007 at 10:07 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.